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Wellness Card Benefit Information

Eligibility, Usage, Activation, Products and Services

With Highmark Blue Cross Blue Shield of Western New York, getting and staying healthy is now more affordable with our nationwide wellness debit card benefit. You have access to wellness-related products and services nationwide, so don't forget to take your card with you when traveling. 

It pays to be healthy

The new wellness debit card helps you live a healthier lifestyle with an annual allowance for a variety of products and services, including:

  • Fitness centers
  • Gym memberships 
  • Personal training sessions
  • Fitness classes
  • Health food stores
  • Nutritional supplements
  • Health products (including GNC, Feel-Rite, and Vitamin World)
  • Weight Watchers®
  • Races and fun walks
  • Sports programs
  • Camps and club services

Who is eligible?

A wellness card is available to all individual and small group subscribers. If you have any questions about your eligibility, please contact your employer or call the number listed on the back of your member ID card. 

How to use your wellness debit card: It's easy as 1, 2, 3!

Upon receiving your wellness debit card in the mail: 

number one

Activate your card by calling the number on your card's sticker.

number two

Visit any participating wellness debit card merchant of your choosing and present your card when making a purchase or receiving services.

number three

Select 'credit' when you slide your card for payment (no pin number necessary). 

Your wellness debit card will be accepted as payment and the purchase amount will be deducted from your account. If you use the full allowance, you will be responsible for paying for any continued services or outstanding balance for products or service until your new plan year allowance is mailed to your home. Please note, any remaining balances are not carried over to the next year.

Already have a wellness debit card?


Check your wellness debit card balance


Have a question?


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