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Wellness Debit Card Frequently Asked Questions

Where can I use my wellness card?

Your wellness card can be used nationwide at: 

  • Fitness centers (gym memberships, fitness classes, personal training sessions)
  • Weight Watchers (WW) and Beachbody On Demand
  • Sports, bike, and golf shops
  • Races (5Ks, 10Ks, fun walks, marathons, triathlons, etc.
  • And more! Search the full list of participating vendors

Where can I find a list of wellness card vendors?

To view a list of where members have used their wellness card, view our vendor search page. We update this list frequently as our members continue to take advantage of this benefit at more retailers. 

What do I do if my wellness card is declined?

If your card is declined at an appropriate vendor for a purchase, Highmark Blue Cross Blue Shield of Western New York will be notified, and you can request reimbursement. Simply mail in the completed form and dated receipt/proof of purchase. The reimbursement form is available under the Wellness Card section of your secure member portal. 

Note: Your card could be declined at vendors other than those types listed above. 

Can I use my wellness card for online vendors?

Yes, the wellness card can be used both online and at brick-and-mortar locations.

What if I lose my wellness card or need a new one?

You can request a new wellness debit card by signing into our website as a member. Your new wellness card will arrive in 7–10 business days. Steps to report a lost or stolen card: 

  1.  Sign in to your account here.
  2. Click Wellness Card and then View Details.
  3. In the new window, click Profile and then Banking/Cards.
  4. Under Debit Cards, click Order Replacement and follow the prompts to complete your request.

Can I use my wellness card to purchase gym equipment?

The intent of the wellness card is to engage members in health and wellness activities. The purchase of fitness equipment, such as bikes, treadmills, or ellipticals are appropriate from specialty vendors. Purchases at Amazon, Target, and Dick’s Sporting Goods are not permitted.

Can I use my wellness card to purchase vitamins at a grocery store?

The wellness card is not intended to be used at grocery stores. See the list of approved retailers, here.

I live in a rural area and there are no approved vendors nearby. How can I use this benefit?

The wellness card can be used nationally and online. To view a list of suggested retailers, view our vendor search page.

Already have a wellness debit card?


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