Make healthy changes with our new nationwide wellness debit card benefit
Getting and staying healthy is now more affordable at more places with your $250 wellness debit card!
Learn more about our wellness debit card benefit
Login to check your wellness debit card balance*
Search wellness vendors, locations, and services
The following outlets do not participate in our wellness debit card program: Pharmacies, sporting goods stores, grocery stores, doctor's offices, optometrists, salons, and department stores.
At BlueCross BlueShield of Western New York, we do our best to ensure members have the best wellness options available to get and stay healthy. Members have access to our nationally recognized retailer network, making travel healthier and more affordable. Members receive a debit card for fitness centers, health food stores, and additional services regardless of family size. The benefit amount is based on the plan selected by the individual or their employer.
*To find out if your plan includes the Wellness Debit Card, please contact our customer service team or your employer for more information.