Make healthy changes with our new nationwide wellness debit card benefit

Exclusions Apply

The following outlets do not participate in our wellness debit card program: Pharmacies, sporting goods stores, grocery stores, doctor's offices, optometrists, salons, and department stores. 

At Highmark Blue Cross Blue Shield of Western New York, we do our best to ensure members have the best wellness options available to get and stay healthy. Members have access to our nationally recognized retailer network, making travel healthier and more affordable. Members receive a debit card for fitness centers, health food stores, and additional services regardless of family size. The benefit amount is based on the plan selected by the individual or their employer. 

*To find out if your plan includes the Wellness Debit Card, please contact our customer service team or your employer for more information.