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What is the Blue Discounts program?

Blue Discounts is an exclusive discount program for Highmark Blue Cross Blue Shield of Western New York commercial members. With Blue Discounts, you can save money on healthy activities, events, meals, products from in-store and online retailers, monthly subscriptions, and more.

Where can I find a complete list of discounts?

You can access an up-to-date list of participating merchants at

How do I redeem my discounts?

It’s easy to redeem your discounts. Visit, search for offers that interest you (search by location, offer type, and more).  When visiting a participating merchant, show your member ID card, and get your discount.

How many times can I redeem an offer?

You can use a discount offer as many times as you'd like throughout the duration of the program.

Do I need to present my insurance card to use my discounts?

Some merchants may require you to present your member ID card to redeem your discount. To find out which merchants require member ID cards, visit

Can parties of multiple members use multiple discounts at the same time?

Yes, but separate checks may be required. See the specific information for your discount for more information.

Do the offers have cash value?

No, the offers do not have any cash value.

Can the offers be used in combination with other discounts?

No, the offers may not be used with other discounts, coupons or gift certificates.

What if a merchant refuses to honor the discount, or goes out of business?

Please call the customer service number on the back of your ID card or email and a customer service representative will assist you.


or call the number on the back of your ID card.

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