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Health & Wellness Programs

Member discussing the Annual Wellness Visit with their doctor

Member Rewards

Create or update your personal wellness plan at your annual wellness visit. Your doctor will review your medical history, assess risk factors, evaluate your physical and mental health, and more. Take another step towards healthy, and we will send you a reward.  

Member using Care at Home program

Caregiver Resources

Anyone may assume the role of caregiver at some point, providing hours of direct, hands-on care to loved ones. There are many resources available to support those caregivers, who are making a profound difference in the lives of those they care for.

Man taking an Silver Sneakers class


The SilverSneakers fitness benefit offers you access to more than 17,000 fitness locations to you. Learn how SilverSneakers can help you meet your personal health and fitness goals at no additional cost to you.

Member using Care at Home program

Medicare Advantage Preventive Health Services

Proactively manage your health with preventive services such as screenings and routine physical exams. Take advantage of the covered preventive services included in your Medicare Advantage plan.

Member talking virtually to a provider through Telemedicine


Convenient nonemergency care from board-certified physicians with Telemedicine hosted by Doctor On Demand®. Virtual visits take place using your mobile device or computer with a front-facing camera. Doctors are available for appointments 24/7, and the copay for this service is now $0!

Member using Care at Home program

Care at Home

Coordinating care for complex conditions among multiple physicians, providers, and caregivers can be challenging. Care at Home works to keep you healthy and at home by complementing your doctor’s treatment plan.

Member talking to a Blue Cross Blue Shield Health Coach

Health Coaching

Take advantage of our free and confidential personal health coach program. Our health coaches will help you recognize barriers, develop goals and create a plan to help you get and stay healthy.

Member talking to a Blue Cross Blue Shield Health Coach

Community Wellness Program

Our community wellness benefit aims to help our members achieve and maintain healthier livestyles. Sign up today to enjoy free fitness related classes!

Medicare Questions?

We're here to help.

Oct. 1 - Mar. 31, 8 a.m. - 8 p.m., 7 days a week
Apr. 1 - Sept. 30, 8 a.m. to 8 p.m., Monday - Friday

Highmark Blue Cross Blue Shield of Western New York (Highmark BCBSWNY) is a trade name of Highmark Western and Northeastern New York Inc., an independent licensee of the Blue Cross Blue Shield Association. Highmark BCBSWNY is a Medicare Advantage plan with a Medicare contract and enrollment depends on contract renewal. Highmark BCBSWNY complies with applicable Federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, or sex. ATENCIÓN: si habla español, tiene a su disposición servicios gratuitos de asistencia lingüística. Llame al 1-833-735-4515 (TTY 711). 注意:如果您使用繁體中文,您可以免費獲得語言援助服務。請致電 1-833-735-4515 (TTY 711).

Content last updated: October 1, 2021