Skip to main content
pregnant mother sitting with her daughter.

Right Start Pregnancy Management

Pregnancy - An Exciting Time for Expecting Mothers
Pregnancy is a very exciting time in your life, and to help you manage all of the changes in the coming months, our Right Start Program is designed to give you the information you need to take care of yourself and your baby both during and after pregnancy. Information is provided to help you understand nutritional needs, recognize the symptoms of pre-term labor, understand the stages of pregnancy and answer any questions that may arise. 

Highmark Blue Cross Blue Shield of Western New York provides this unique prenatal program free of charge in order to provide you the extra support, education, and care you need at this important and exciting time in your life. 

The Right Start Prenatal Program can help you learn what to expect during your pregnancy. Download our latest guide to help support you through your pregnancy.

As part of the Right Start Prenatal Program, you may receive the following services: 

  • Patient education materials including books, classes and brochures
  • One-on-one counseling with a registered nurse
  • Care management with a registered nurse to support your doctor or midwife's care
  • Over-the-phone health coaching
  • Prenatal health education classes
  • In-home care services for high-risk members

What topics are discussed?

  • What to expect, month by month and per trimester
  • Answers to important questions
  • Learning the signs of emergencies
  • Important HIV information to protect your baby from the virus
  • Common risks, including alcohol, fetal alcohol syndrome (FAS), caffeine, cigarettes/tobacco, high blood pressure or hypertension
  • Understanding the value of prenatal testing, including ultrasounds, alpha-fetoprotein (AFP) testing, and amniocentesis
  • Breastfeeding - how to and the proper diet
  • Choosing a pediatrician
  • Preparing for your baby
  • Information about going into labor, false labor, including labor and when to call your doctor/nurse/midwife

How do I enroll?

Members may enroll in the Right Start program by consulting their physician when they are pregnant. 

Smoking Cessation

If you are expecting, quitting smoking is the most important thing you can do for yourself and your baby. When you stop using tobacco products, you will have more energy and breathe more easily. Additionally, your baby will get more oxygen and is more likely to be born at a healthy, normal weight. 

COVID-19 and Pregnancy

How does being pregnant affect my risk for COVID-19?

Although no data has been released that suggests you or your child are at greater risk of COVID-19 infection, the Centers for Disease Control and Prevention warn that pregnant women might be at a higher risk for severe illness or hospitalization once infected.

Follow these steps to minimize exposure:

Practice social distancing

  • Avoid people who are sick or have been exposed to the virus
  • Stay home or at least six feet away from people who do not live in your home
  • Wear a mask or face covering in public

Wash your hands often

  • Wash your hands often with soap and water for at least 20 seconds
  • If soap and water are not available, use an alcohol-based hand sanitizer with at least 60% alcohol
  • Avoid touching your eyes, nose, and mouth with unwashed hands

Clean, disinfect, and launder safely

  • Clean and disinfect frequently touched surfaces and objects like phones, light switches, and doorknobs
  • Launder items, including washable plush toys, by following the label or instructions. Use the warmest appropriate water setting and dry them completely. Dirty laundry from an ill person can be washed with other people’s items, but wash your hands after handling any dirty laundry

Keep your prenatal visits

  •  Stay in touch with your health care provider to ensure you’re getting the care you need throughout your pregnancy

What should I do if I’m pregnant or postpartum and have a doctor’s appointment?

Do not skip your prenatal care appointments or postpartum appointments. If you’re concerned about going to your appointment due to COVID-19, talk to your health care provider.

  • Ask your health care provider how they are taking steps to separate healthy patients from those who may be sick.
  • Some providers might choose to cancel or postpone some visits. Others may choose telemedicine visits, which are appointments over the phone or video. Call your health care provider if you have an urgent medical question.
  • In case of emergency, call 911 or go to your local emergency department. Call the emergency department first to explain that you are pregnant and have an emergency. They should have an infection prevention plan to help protect you from getting COVID-19. Do not delay getting emergency care because of COVID-19!

What can I do if I’m pregnant and worried about getting COVID-19?

Pandemics can be stressful, especially when you’re pregnant. Depression during and after pregnancy is common, and it’s important to know that you’re not alone. If you think you may be experiencing depression, talk to your health care provider about how you’re feeling and seek treatment as soon as possible.

You may also benefit from talking to a therapist, psychologist, or psychiatrist with telehealth from Doctor on Demand® by Included Health. Connecting with a counselor has never been easier, and you can get started from the comfort of your own home. Set up a video appointment by following the steps shown here.

Get immediate help in a crisis

Should I consider having a home birth to avoid the hospital?

Delivery options

In April, the American Academy of Pediatrics (AAP) updated its recommendations on home births, and emphasized that medical settings remain the safest place to give birth. Delivering your baby under the supervision of trained health care professionals is always safest. If you have questions about the best place to deliver your baby, discuss them with your health care provider.


How does COVID-19 affect breastfeeding?

Mothers who breastfeed:

Additional Resources

For more information about Right Start Prenantal, enroll below.

Contact Our Health Management Team

Speak with a care manager today! Call 1-877-878-8785, option 2. 

Ready to Enroll in our Program?

Looking to opt out of our program? Learn more.