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Health Coaching

Highmark Blue Cross Blue Shield of Western New York health coaches are trained professionals such as registered nurses and dietitians, nutritionists and social workers. Our coaches can help you identify your wellness needs so you can decide your goals in the areas of weight management, tobacco cessation, diabetes management, and more.  We will provide you with the tools and resources you need to succeed.

Health coaching is a free service, and is completely voluntary for members.


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Support, education and promote safe and healthy lifestyles

You will be provided with tools and resources by your health coach to help encourage healthy activities and lifestyles

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Show you how to manage chronic and/or complex conditions

Our coaches will educate you on appropriate treatment and lifestyle changes to help you manage chronic conditions.

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Identify barriers to better health

Our coaches will help you identify triggers and provide you with coping techniques that will guide you to better health 

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Development of goals and plans of action

Our coaches work with you to help create personalized goals and action plans

Think you may benefit from working with one of our health coaches?
Contact us to get started on working together to achieve your health and wellness goals.

Call us at 1-877-878-8785, option 2.

Our health coaches are available Monday - Friday, 8:30 a.m. - 5 p.m.

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I knew I had to make a lifestyle change to improve my health but with my busy schedule, I didn’t know where to start. That was when I picked up the phone and called my health coach. Since my first discussion with my coach, I have lost 20 pounds and continue to call my health coach as motivation to remain focused on my health.

Smoking was a bad habit that I had tried to break many times. After just three calls with my health coach, we identified the triggers that made me want to smoke and ways to cope. As a result, I've learned to manage my cigarette cravings and set goals to increase my physical activity. I feel better than I have in years.

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After having back surgery, I needed help creating a physical activity plan to aid in my recovery. I was concerned that my back wouldn't be able to handle strenuous activity but my health coach helped create a plan of action that worked for me. She suggested swimming as an option to stay active and it has become extremely enjoyable and beneficial to my health. I am extremely proud of the progress I have made.

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Preventive Care

Access $0 copay preventive services with your plan, including annual routine physical, diabetes screening, autism screening for children at 18 and 24 months, and more.