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As a Highmark Blue Cross Blue Shield of Western New York Medicare Advantage member, TruHearing™ is your vendor for routine hearing exams and hearing aids. You can call TruHearing™ to ask questions about your hearing benefits, schedule appointments, or find a provider. It is important to remember that you must schedule all appointments for routine hearing exams and hearing aids through TruHearing™ in order to access your plan covered benefits. Your hearing care program includes:

State-of-the-art Technology

  • Enjoy natural, life-like sound in virtually all listening situations 
  • Hear speech clearly, even in noisy environments
  • Stream audio and phone calls directly to your ears from your smartphone1

Personal Care

  • Guidance and assistance from a TruHearing hearing consultant 
  • Local, professional care from an accredited provider in your area
  • A hearing exam plus three follow-up visits for fitting and adjustments

Help Along Your Way

  • A worry-free purchase with a 60-day trial and 3-year warranty
  • 80 free batteries per aid included with non-rechargeable models
  • Guides to help you adapt to your new hearing aids

To contact TruHearing™, call 1-844-319-7440 (TTY 1-800-975-2674)

    Customer service representatives are available:
    Oct. 1 — Mar. 31, 7 days a week, 8 a.m. - 8 p.m.
    Apr. 1 — Sept. 31, Mon. — Fri., 8 a.m. - 8 p.m.

Looking to find a participating provider?

Participating provider locations can be found in our provider directory.