Skip to main content


As a BlueCross BlueShield of Western New York Medicare Advantage member, TruHearing™ is your vendor for routine hearing exams and hearing aids. You can call TruHearing™ to ask questions about your hearing benefits, schedule appointments, or find a provider. It is important to remember that you must schedule all appointments for routine hearing exams and hearing aids through TruHearing™ in order to access your plan covered benefits. Your hearing care program includes:

State-of-the-art Technology

  • Enjoy natural, life-like sound in virtually all listening situations 
  • Hear speech clearly, even in noisy environments
  • Stream audio and phone calls directly to your ears from your smartphone1

Personal Care

  • Guidance and assistance from a TruHearing hearing consultant 
  • Local, professional care from an accredited provider in your area
  • A hearing exam plus three follow-up visits for fitting and adjustments

Help Along Your Way

  • A worry-free purchase with a 45-day trial and 3-year warranty
  • 48 free batteries per aid included with non-rechargeable models
  • Guides to help you adapt to your new hearing aids

To contact TruHearing™, call 1-844-319-7440 (TTY 1-800-975-2674)

    Customer service representatives are available:
    Oct. 1 — Mar. 31, 7 days a week, 8 a.m. - 8 p.m.
    Apr. 1 — Sept. 31, Mon. — Fri., 8 a.m. - 8 p.m.

Looking to find a participating provider?

Participating provider locations can be found in our provider directory.

Frequently Used Tools

*If you would like a copy of the provider directory mailed to you, please call customer service at 1-800-329-2792, TTY 711. We are available Oct. 1 - Mar. 31, 8 a.m. to 8 p.m., 7 days a week; Apr. 1 - Sept. 30, 8 a.m. to 8 p.m., Mon. - Fri.

BlueCross BlueShield of Western New York (BCBSWNY) is a division of HealthNow New York Inc., an independent licensee of the Blue Cross and Blue Shield Association. BCBSWNY complies with applicable Federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, or sex.  ATENCIÓN: si habla español, tiene a su disposición servicios gratuitos de asistencia linguistica, Llame al 1-833-735-4515 (TTY 711) 注意:如果您使用繁體中文,您可以免費獲得語言援助服務。請致電 1-833-735-4515 (TTY 711) 

Content last updated January 1, 2020