
Add or Change your Primary Doctor
It's important to have a primary doctor who can help you stay healthy and provide services when you are sick. With a primary doctor on file, BlueCross BlueShield of Western New York can accurately process your claims and help you get the care you deserve. Whether you are choosing a primary doctor for the first time or need to change your current one, it's easy to do.
Need help finding a doctor? We've created the Help Center to assist you in finding what you're looking for..
Find primary care in 4 easy steps!

Login to your member account, then enter a provider name, specialty, or browse by category. You can also refine your search by location, distance, gender, and more. Your results will be displayed by distance, starting with the providers closest to you.

In the results, eligible Primary Doctors will be labeled as a PCP. If you're sure this is the doctor for you, click on “Select as Your PCP.”


Confirm your selection by clicking OK.


If you have dependents, you can then choose whether to select this doctor as your own, or for a dependent. Subscribers can choose a primary doctor for dependents under 18-years-old.

Frequently Used Tools
*If you would like a copy of the provider directory mailed to you, please call customer service at 1-800-329-2792, TTY 711. We are available Oct. 1 - Mar. 31, 8 a.m. to 8 p.m., 7 days a week; Apr. 1 - Sept. 30, 8 a.m. to 8 p.m., Mon. - Fri.
BlueCross BlueShield of Western New York (BCBSWNY) is a division of HealthNow New York Inc., an independent licensee of the Blue Cross and Blue Shield Association. BCBSWNY complies with applicable Federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, or sex. ATENCIÓN: si habla español, tiene a su disposición servicios gratuitos de asistencia linguistica, Llame al 1-833-735-4515 (TTY 711) 注意:如果您使用繁體中文,您可以免費獲得語言援助服務。請致電 1-833-735-4515 (TTY 711)
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Content last updated May 2, 2019