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New York State Health Insurance Program

At Highmark Blue Cross Blue Shield of Western New York, our goal is to help our members feel and be healthy. Our benefits are designed to save money, increase access to quality care, and improve overall well-being. We offer best-in-class customer service and robust benefits so that whatever healthy means to our members in 2021, we’ll be there.

Looking for more details? Visit the NYSHIP website



Benefit Highlights

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Davis Vision Affinity

Receive a $0 annual vision exam plus member discounts on frames, lenses, and contact lenses.


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$0 preventive Rx drugs

Over 900 brand and generic medications available at a $0 copay.


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$0 Telehealth Services

Enjoy access to Telemedicine hosted by Doctor On Demand®. Connect with a doctor 24/7 using your mobile device or computer.

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$0 Pediatric Care

Sick and well visits for children age 19 and under available at a $0 copay.


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Tackle diabetes with state-of-the-art technology including a smart glucose meter, free testing supplies delivered to your door, and personalized coaching — all at no cost to you.

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Away From Home Care®

Spend up to 12 months each year out of your local service area and remain covered through that locality’s BlueCross BlueShield health plan. Perfect for college students,  frequent travelers, and retirees.

Wellness Card - $500 Single/$600 Family Allowance

Use your wellness debit card for products and services including fitness centers, health food stores, and more!

Hearing-aid benefit

Our hearing-aid benefit, administered through TruHearing®, covers one routine hearing exam per year with a TruHearing provider. Coverage also offers hearing aids for $699 or $999 per unit (one per ear per year on specific models).

To view a complete list of benefits simply download one of the benefits booklets available at the top of the page.

Additional Resources

TruHearing® is a registered trademark of TruHearing, Inc. TruHearing is an independent company that administers the routine hearing exam and hearing-aid benefit. Doctor On Demand® is a separate company that provides telemedicine services to Highmark Blue Cross Blue Shield of Western New York members.