Individual & Family Plans
Understand Your Options
At Highmark Blue Cross Blue Shield of Western New York, we offer a number of different individual and family plans including Platinum, Gold, Silver, and Bronze level plans. You have the flexibility to choose the plan that is best for you. Take advantage of our low-cost premium plans, $0 copay for preventive services, and coverage that is recognized nationwide.
You have the option to purchase a health care plan directly from us, or for purchase through the NY State of Health Marketplace. To determine which is best for you, you should first consider whether or not you qualify for assistance.