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BlueCross BlueShield Partners With WebMD Health Services

National Platform Offers Digital Well-Being Program for Employers, Members

January 20, 2019

Buffalo, NY - BlueCross BlueShield of Western New York today announced a new partnership with WebMD Health Services, a subsidiary of the leading on-line health information company, WebMD Health Corp, to support the launch of a newly designed wellness website, MyBlueHealth.

MyBlueHealth offers enhanced digital wellness capabilities for the 169 employers in Western New York that utilize the health plan’s suite of wellness programs to engage their 85,000 employees.

Employers will now have the ability to offer incentives to their employees through BlueCross BlueShield’s wellness website for their participation and progress to positively drive their overall health.

The new user-friendly platform also seamlessly integrates with a span of wearable fitness devices, while delivering national expertise to BlueCross BlueShield members. These include interactive resources like health guides, quizzes, recipes and videos designed to support effective and informed health-care decision making.

“BlueCross BlueShield of Western New York provides innovative tools and resources that empower our members to make informed decisions about their health,” said Dr. Thomas Schenk, senior vice president, chief medical officer, BlueCross BlueShield of Western New York. “We’re proud to partner with WebMD to bring national wellness capabilities to our employers and members locally.”

"WebMD Health Services has been a leader in the well-being industry, and we are proud to partner with BlueCross BlueShield of Western New York to deliver a holistic well-being program to their members," said John Harrison, general manager, WebMD Health Services. "BlueCross BlueShield members will now have access to our health assessment, digital health assistant and other digital well-being tools which align with NCQA standards."

The new platform is complemented by recent upgrades to the company’s website,

For more information on BlueCross BlueShield’s digital health tools, members can visit or call (716) 884-2800 to speak with a customer service representative. Employers interested in this wellness benefit can contact Matt Zerr, director, population health at