BlueCross BlueShield Promotes Katie Hurley to Vice President, Digital Strategy and Innovation
Buffalo, New York - BlueCross BlueShield of Western New York announced the promotion of Katie Hurley to vice president, digital strategy and innovation.
Reporting directly to the company’s senior vice president, chief strategy officer, Michael Edbauer, D.O., Hurley will oversee all aspects of BlueCross BlueShield’s digital strategy, including planning, development and implementation, to create a signature experience for the health plan’s more than 800,000 members, providers and employees.
Hurley joined BlueCross BlueShield in 2010 as human resources business partner, and since that time has served in progressive roles within the HR function, most recently as director, strategic HR business partner. She previously served as corporate human resources generalist for Catholic Health System.
Hurley received a bachelor of science in business administration from the University at Buffalo, where she is currently pursuing her Executive MBA. She is a board member for the Niagara Falls Boys and Girls Club.
About BlueCross BlueShield of WNY
BlueCross BlueShield of Western New York is a division of HealthNow New York Inc., an independent licensee of the BlueCross BlueShield Association. Since 1936, BlueCross BlueShield has helped millions of people lead healthier lives. BlueCross BlueShield offers a full range of insured, self-insured, and government programs and services covering businesses, families, and individuals, as well as life and disability coverage, dental and vision plans and stop-loss coverage. As a community-based, not-for-profit health plan, BlueCross BlueShield contributes significantly to organizations that strengthen and enrich the health of our community.
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