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BlueCross BlueShield Promotes Katie Hurley to Vice President, Digital Strategy and Innovation

October 24, 2019

Buffalo, New York - BlueCross BlueShield of Western New York announced the promotion of Katie Hurley to vice president, digital strategy and innovation.

Katie Hurley

Reporting directly to the company’s senior vice president, chief strategy officer,  Michael Edbauer, D.O., Hurley will oversee all aspects of BlueCross BlueShield’s digital strategy, including planning, development and implementation, to create a signature experience for the health plan’s more than 800,000 members, providers and employees.

Hurley joined BlueCross BlueShield in 2010 as human resources business partner, and since that time has served in progressive roles within the HR function, most recently as director, strategic HR business partner. She previously served as corporate human resources generalist for Catholic Health System.

Hurley received a bachelor of science in business administration from the University at Buffalo, where she is currently pursuing her Executive MBA. She is a board member for the Niagara Falls Boys and Girls Club.