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Katie Hurley

Vice President, Digital Strategy and Innovation

image of Katie Hurley

Katie Hurley joined Highmark Blue Cross Blue Shield of Western New York in 2010 and is the company’s vice president, digital strategy and innovation.

She is responsible for leading all aspects of the company’s digital strategy, including planning, development and implementation, to create a signature experience for members, providers and employees.

Previously, she served as director, strategic human resources business partner and human resources business partner for Blue Cross Blue Shield and corporate human resources generalist for Catholic Health System.

Katie holds a bachelor of science in business administration from the University at Buffalo, where she is currently pursuing her Executive MBA. She is a board member for the Niagara Falls Boys and Girls Club.