Julie R. Snyder
Senior Vice President, Chief Marketing and Communications Officer
Julie R. Snyder joined Highmark Blue Cross Blue Shield of Western New York in 2011 and is the company’s senior vice president, chief marketing and communications officer.
Snyder is responsible for the company’s strategy and direction for advertising, brand positioning, media and public relations, corporate social responsibility, corporate communications, and partnerships that enhance the organization, executive leadership and the company’s brand in meaningful and measurable ways.
Snyder most recently served as vice president, corporate relations and special assistant to the CEO for the health plan. Previously, she served as director, corporate relations for Blue Cross Blue Shield, executive director of Sisters Hospital Foundation, and director of communications for the Buffalo Niagara Partnership.
Snyder earned a bachelor’s degree in public communication from American University in Washington, D.C. She serves on the Board of Trustees for Buffalo Olmsted Parks Conservancy, Medaille College, and the Buffalo Therapeutic Riding Center, and is a sustaining member of the Junior League of Buffalo. She is also a member of several marketing committees for various nonprofits including the United Way of Buffalo & Erie County. Snyder serves on the Blue Cross Blue Shield Association Strategic Communications Advisory Network, the BCBSA Ad Collaborative, and has served on the BCBSA Community Investments and Partnerships Workgroup.