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Advantages of Blue - Why Choose Us?

Welcome to the leading consumer health care brand in the country — trusted for over 80 years, opening doors in all 50 states, and accepted by over 90% of doctors and specialists. Learn why one in three Americans chooses Blue.

How does Highmark Blue Cross Blue Shield of Western New York compare to other health plans?

There's a lot to consider when you compare health insurance plans. At Blue Cross Blue Shield, we want to assure you, we're more than just a health plan. When you become a member, you become a part of our family. You can rest easy with the compassion of a cross — the security of knowing the card you carry is accepted by 90% of doctors, and the protection of a shield — the power in knowing your card opens doors in all 50 states.

How to choose a health plan

Choosing a health plan is not easy, we're here to help you. When you're comparing options, the most cost-effective plan might not be the one with the lowest monthly premium. Instead, consider a plan's "total cost."