David Busch

Senior Vice President, Chief Sales Officer



David Busch joined BlueCross BlueShield of Western New York in July 2014 and is the company’s senior vice president, chief sales officer. He is a proven sales veteran with more than 20 years national experience.

He is responsible for overseeing all topline growth associated with BlueCross BlueShield’s diverse portfolio of HMO, indemnity, self-funded, Medicare Advantage, stop loss, and ancillary products. Additionally, Busch provides executive oversight in brand management, advertising, and marketing functions.

Busch previously served as senior vice president and president, employer and health plan divisions at ValueOptions Inc. of Virginia Beach, VA. He was director of national accounts for Premera Blue Cross in Mountlake Terrace, WA from 2005 to 2011. He also worked in sales at Great-West Healthcare and CIGNA Healthcare.

Busch earned a bachelor’s degree in economics at the University of California, Los Angeles. He serves on the Board of Directors for the Amherst Chamber of Commerce.


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