Vice President, Chief Information Officer
Robert Ruocco joined BlueCross BlueShield of Western New York in 2016 and is the company's vice president, chief information officer.
With more than 20 years of technology experience, Ruocco is responsible for establishing the health plan's technical vision and leading the company's technological development.
Prior to joining BlueCross BlueShield, Ruocco served as vice president, chief operating officer-information technology, for Healthfirst, a not-for-profit managed care organization serving close to 1.2 million members in the greater New York City area. In that role, he maximized performance and service delivery for information services, reducing administrative costs and transforming healthcare delivery for the company.
Ruocco earned a master's degree in science, information management from the Stevens Institute of Technology and a bachelor's of science from William Paterson University of New Jersey.