Blue Cross Blue Shield of WNY

Introducing align:

A plan that provides lower cost-share options for members who choose Kaleida Health providers and other select hospitals and health care facilities.


Why Choose align?

  • It's cost effective.
    All emergency care, primary doctors, pediatricians, and OB-GYNs are at Optimum Choice.
  • It gives you options.
    You can go anywhere, but your costs may vary.
  • Accessibility.
    Preferred relationships with Kaleida Health facilities provide more services and locations to meet your needs.

Here are the plan details:

There are many advantages of using align Optimum Choice or align Flexible Choice. Check out the breakdown below. 

Optimum Choice

Members within this tier receive lower out-of-pocket costs when they use specific doctors, specialists, and hospitals.


All Kaleida Health facilities

  • Buffalo General Hospital/Gates Vascular Institute
  • DeGraff Memorial Hospital
  • John R. Oishei Children's Hospital
  • Millard Fillmore Suburban Hospital

Other facilities

  • Brooks Memorial Hospital
  • Buffalo VA Medical Center
  • Eastern Niagara Health System
  • Erie County Medical Center
  • Mount Saint Mary's Hospital
  • Niagara Falls Memorial Medical Center
  • Olean General Hospital
  • Roswell Park Comprehensive Cancer Center
  • United Memorial Medical Center
  • Woman’s Christian Association (WCA) Hospital

Flexible Choice

Members within this tier receive access to all the remaining providers in the entire BlueCross BlueShield of Western New York network, but out-of-pocket costs may be higher depending on the doctor or facility they choose. 

Before you choose your doctor or facility, find out which tier they participate under at Please note, align plans are available to members who reside in Erie or Niagara counties only.

Ready to enroll?

Not sure if this is the right tiered plan for you? If you would like to speak with a representative, please call  1-800-888-5407