Blue Cross Blue Shield of WNY
blue bikes at canalside


What is the Blue Discounts program?

Blue Discounts is an exclusive discount program for BlueCross BlueShield of Western New York commercial members. With Blue Discounts, you can save money on healthy activities, events, products from in-store and online retailers, monthly subscriptions, and more.

Where can I find a complete list of discounts?

You can access an up-to-date list of participating merchants at

How do I redeem my discounts?

It’s easy to redeem your discounts. Visit, search for offers that interest you.  When visiting a participating merchant, show your member ID card, and get your discount.

How many times can I redeem an offer?

You can use a discount offer as many times as you'd like throughout the duration of the program.

Do I need to present my insurance card to use my discounts?

Yes, you will need to present your card.

Can parties of multiple members use multiple discounts at the same time?

Yes, but separate checks may be required. See the specific information for your discount for more information.

Do the offers have cash value?

No, the offers do not have any cash value.

Can the offers be used in combination with other discounts?

No, the offers may not be used with other discounts, coupons or gift certificates.

What if a merchant refuses to honor the discount, or goes out of business?

Please call 855-344-3429 or email and a customer service representative will assist you.


or call  855-377-3429

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